As the art world is eaten alive by digital tokens, who are the winners and losers in this Brave New Non-Fungible World? How should we navigate the present deluge of hype, spectacle, and orgiastic overconsumption? Aside from the uncertainty of the future, how do we reconcile the unpleasant histories and inconvenient truths glossed over in the midst of a digital gold rush? Then as now: Value, uniqueness, and authenticity matter, both for material and immaterial forms of art. Beyond technical roadblocks and conceptual learning curves, questions around power, control and fairness that dog the old world still linger. Speculative fervor unveils clear tensions between the manifestation of value for communal and individual endeavors.