On 10th September 2021, Karl Lagerfeld NFTs, totalling 777 pieces, priced 77 euros each, sold out in 33.77 seconds. Dropped on THE DEMATERIALISED, a digital fashion marketplace, Chromatik Karl and Ikonik Karl NFTs have quickly become the blueprint for those chasing the NFT dream because they either have a FOMO (fear of missing out) or they understand that the power of digital ownership creates opportunities.
