Buzzfeed Exposed the Identities of Two Bored Ape Yacht Club Creators, Touching Off a Heated Debate About Pseudonymity in Crypto

An investigative reporter has revealed the identities of the two core founders of Bored Ape Yacht Club, spurring a furious internet debate about pseudonymity in business and a Web3 world.
In a report published last week by Buzzfeed News, Greg Solano and Wylie Aronow, who operate online under the names Gordon Goner and Gargamel, respectively, were exposed as the brains behind the trendy collection of NFT avatars now worth billions. (For more context on the collection, read Artnet News’s Bored Ape breakdown from last year.)

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