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With Decentralized Identity, Your Reputation Travels With You Across Cyberspace - Future

Web3 is based on the premise that each internet user will have a unique internet identifier, like an email address, that can be natively linked to any piece of software and stored on a blockchain. As part of someone’s “decentralized identity,” a portion of a person’s online activity would then be “on chain,” meaning that it would be public and easily searchable via their individual crypto wallet. 
With such decentralized identity — a readable history unique to each person — one’s crypto wallet would function as a sort of profile, similar to Facebook or LinkedIn. But unlike web2 profiles, decentralized identities are backed by hard evidence: a permanent, timestamped record of a person’s accomplishments, contributions, interests, and activities to date.

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https://future.a16z.com/decentralized-identity-on-chain-reputation
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