What the “Creator Economy” Promises—and What It Actually Does

The influencer is a fading stock character of the Internet’s commedia dell’arte. Often a conventionally attractive white woman, she shows off her aspirational life style via social-media channels. She accrues a large following, and then makes a living by getting companies to sponsor the content of her glamorous life.

https://www.newyorker.com/culture/infinite-scroll/what-the-creator-economy-promises-and-what-it-actually-does