However, since Facebook cemented its metaverse ambitions with a name change to Meta Platforms, it’s barely been out of the headlines. Most recently, sports apparel brands have been leaping onto the bandwagon. In mid-December, Nike announced it had acquired virtual footwear platform RTFKT as part of its own metaverse ambitions, while rival Adidas had already tweeted of a partnership with several high-profile NFT companies some weeks before.
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