News Digest

The Future of Work in the Digital Metaverse |

As 2022 rolls into view, one trend that seems set to stay the distance into the new year and beyond is the digital metaverse. The term itself was unknown to most people outside the tech, and perhaps more specifically, the blockchain and crypto scene, before October.
However, since Facebook cemented its metaverse ambitions with a name change to Meta Platforms, it’s barely been out of the headlines. Most recently, sports apparel brands have been leaping onto the bandwagon. In mid-December, Nike announced it had acquired virtual footwear platform RTFKT as part of its own metaverse ambitions, while rival Adidas had already tweeted of a partnership with several high-profile NFT companies some weeks before.

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