As Coca-Cola Auctions Its First NFT, More Brands Are Entering The Metaverse

Coca-Cola is harnessing its history of collectibles with a first NFT as marketers continue experimenting with the intersection of cryptocurrency and culture. The Atlanta-based beverage giant is selling a series of four NFTs—known as non-fungible tokens—that will be sold as a single asset with proceeds benefiting Special Olympics International. Interest in the sector has prompted companies ranging from Pringles to the entertainment brand Superplastic to create NFTs with the hope of tapping into the crypto-cultural zeitgeist.

https://www.forbes.com/sites/martyswant/2021/07/28/as-coca-cola-auctions-its-first-nft-more-brands-are-entering-the-metaverse/